Menon Arpita. (2016). Media Planning and Buying. McGraw Hill.
Chicago Style (17th ed.) CitationMenon Arpita. Media Planning and Buying. Chennai: McGraw Hill, 2016.
MLA (9th ed.) CitationMenon Arpita. Media Planning and Buying. McGraw Hill, 2016.
Warning: These citations may not always be 100% accurate.