Menon Arpita. (2016). Media Planning and Buying. McGraw Hill.
Cita Chicago Style (17a ed.)Menon Arpita. Media Planning and Buying. Chennai: McGraw Hill, 2016.
Cita MLA (9a ed.)Menon Arpita. Media Planning and Buying. McGraw Hill, 2016.
Precaución: Estas citas no son 100% exactas.