Cita APA (7th ed.)

Fader Peter. (2012). Customer Centricity. Wharton Digital Press.

Cita Chicago (17th ed.)

Fader Peter. Customer Centricity. Philadelphia: Wharton Digital Press, 2012.

Cita MLA (9th ed.)

Fader Peter. Customer Centricity. Wharton Digital Press, 2012.