Keller Kevin Lane. (2015). Strategic Brand Management (4th.). Pearson.
Chicago Style (17th ed.) CitationKeller Kevin Lane. Strategic Brand Management. 4th. Noida: Pearson, 2015.
MLA (9th ed.) CitationKeller Kevin Lane. Strategic Brand Management. 4th. Pearson, 2015.
Warning: These citations may not always be 100% accurate.