Cita APA (7th ed.)

Keller Kevin Lane. (2015). Strategic Brand Management (4th.). Pearson.

Cita Chicago (17th ed.)

Keller Kevin Lane. Strategic Brand Management. 4th. Noida: Pearson, 2015.

Cita MLA (9th ed.)

Keller Kevin Lane. Strategic Brand Management. 4th. Pearson, 2015.