APA (7th ed.) Citation

Kotler, P. T. d. B. (2003). Lateral Marketing. John Wiley and Sons.

Chicago Style (17th ed.) Citation

Kotler, Philip; Trias de Bes. Lateral Marketing. New Jersey: John Wiley and Sons, 2003.

MLA (9th ed.) Citation

Kotler, Philip; Trias de Bes. Lateral Marketing. John Wiley and Sons, 2003.