Kotler, P. T. d. B. (2003). Lateral Marketing. John Wiley and Sons.
Chicagoスタイル(17版)引用形式Kotler, Philip; Trias de Bes. Lateral Marketing. New Jersey: John Wiley and Sons, 2003.
MLA(9版)引用形式Kotler, Philip; Trias de Bes. Lateral Marketing. John Wiley and Sons, 2003.
警告: この引用は必ずしも正確ではありません.