Cita APA (7th ed.)

Kotler Philip. (2009). Marketing Management (13th.). Pearson Education.

Cita Chicago (17th ed.)

Kotler Philip. Marketing Management. 13th. New Delhi: Pearson Education, 2009.

Cita MLA (9th ed.)

Kotler Philip. Marketing Management. 13th. Pearson Education, 2009.