APA-Zitierstil (7. Ausg.)

Kotler Philip. (2009). Marketing Management (13th.). Pearson Education.

Chicago-Zitierstil (17. Ausg.)

Kotler Philip. Marketing Management. 13th. New Delhi: Pearson Education, 2009.

MLA-Zitierstil (9. Ausg.)

Kotler Philip. Marketing Management. 13th. Pearson Education, 2009.