Cita APA (7th ed.)

KOTLER PHILIP. (2009). MARKETING MANAGEMENT (13TH.). PEARSON EDUCATION.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT. 13TH. NEW DELHI: PEARSON EDUCATION, 2009.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT. 13TH. PEARSON EDUCATION, 2009.