KOTLER PHILIP. (2006). MARKETING MANAGEMENT (12TH.). PEARSON EDUCATION ,INC.
Cita Chicago Style (17a ed.)KOTLER PHILIP. MARKETING MANAGEMENT. 12TH. NEW DELHI: PEARSON EDUCATION ,INC, 2006.
Cita MLA (9a ed.)KOTLER PHILIP. MARKETING MANAGEMENT. 12TH. PEARSON EDUCATION ,INC, 2006.
Precaución: Estas citas no son 100% exactas.