APA (7th ed.) Citation

Lilien, G. L. K. (2011). Marketing Models. PHI Learning Pvt. Ltd.

Chicago Style (17th ed.) Citation

Lilien, Gary L; Kotler. Marketing Models. New Delhi: PHI Learning Pvt. Ltd, 2011.

MLA (9th ed.) Citation

Lilien, Gary L; Kotler. Marketing Models. PHI Learning Pvt. Ltd, 2011.

Warning: These citations may not always be 100% accurate.