Cita APA (7a ed.)

Kurtz, D. L. (2006). Principles of Marketing. Harvard Business School Press.

Cita Chicago Style (17a ed.)

Kurtz, David L. Principles of Marketing. Boston: Harvard Business School Press, 2006.

Cita MLA (9a ed.)

Kurtz, David L. Principles of Marketing. Harvard Business School Press, 2006.