Style de citation APA (7e éd.)

Kurtz, D. L. (2006). Principles of Marketing. Harvard Business School Press.

Style de citation Chicago (17e éd.)

Kurtz, David L. Principles of Marketing. Boston: Harvard Business School Press, 2006.

Style de citation MLA (9e éd.)

Kurtz, David L. Principles of Marketing. Harvard Business School Press, 2006.