How Brands Become ICONS
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Main Author: | |
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Format: | Book |
Published: |
Boston
Harvard Business Press
2004
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MARC
LEADER | 00000nam a2200000Ia 4500 | ||
---|---|---|---|
100 | |a Holt, Douglas B | ||
250 | |||
020 | |a 9781580000000 | ||
650 | |a Brand name products,Business names,Popular culture | ||
942 | |c BK | ||
245 | |a How Brands Become ICONS | ||
260 | |a Boston |b Harvard Business Press |c 2004 | ||
082 | |a 658 |b HAR | ||
300 | |a vii+ 238p, 21cm, | ||
999 | |c 2178 |d 2178 | ||
952 | |0 0 |1 0 |4 0 |6 658_827000000000000_HOL |7 0 |9 2696 |a 50008177 |b 50008177 |d 2010-03-28 |g 595.00 |l 1 |o 658.827 HOL |p BM2245 |r 2019-08-24 |s 2019-08-21 |y BK |