Style de citation APA (7e éd.)

KUMAR V. (2002). ESSENTIALS OF MARKETING RESEARCH (2ND.). JOHN WILEY AND SONS.

Style de citation Chicago (17e éd.)

KUMAR V. ESSENTIALS OF MARKETING RESEARCH. 2ND. NEW YORK: JOHN WILEY AND SONS, 2002.

Style de citation MLA (9e éd.)

KUMAR V. ESSENTIALS OF MARKETING RESEARCH. 2ND. JOHN WILEY AND SONS, 2002.