KOTLER PHILIP. (1994). MARKETING MANAGEMENT: ANALYSIS PLANNING, IMPLEMENTATION AND CONTROL (8TH.). PRENTICE -HALL INTERNATIONAL, INC.
Chicago Style (17th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING, IMPLEMENTATION AND CONTROL. 8TH. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1994.
MLA (9th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING, IMPLEMENTATION AND CONTROL. 8TH. PRENTICE -HALL INTERNATIONAL, INC, 1994.
Warning: These citations may not always be 100% accurate.