Παραπομπή σε μορφή APA (7η εκδ.)

KOTLER PHILIP. (1994). MARKETING MANAGEMENT: ANALYSIS PLANNING, IMPLEMENTATION AND CONTROL (8TH.). PRENTICE -HALL INTERNATIONAL, INC.

Παραπομπή σε μορφή Chicago (17η εκδ.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING, IMPLEMENTATION AND CONTROL. 8TH. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1994.

Παραπομπή σε μορφή MLA (9th εκδ.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING, IMPLEMENTATION AND CONTROL. 8TH. PRENTICE -HALL INTERNATIONAL, INC, 1994.