Cita APA (7a ed.)

KOTLER PHILIP. (1994). MARKETING MANAGEMENT: ANALYSIS PLANNING, IMPLEMENTATION AND CONTROL (8TH.). PRENTICE -HALL INTERNATIONAL, INC.

Cita Chicago Style (17a ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING, IMPLEMENTATION AND CONTROL. 8TH. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1994.

Cita MLA (9a ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING, IMPLEMENTATION AND CONTROL. 8TH. PRENTICE -HALL INTERNATIONAL, INC, 1994.