APA-viite (7. p.)

Schiffman, L. G., & Kumar, . R. S. K. (2016). Consumer Behavior (11th.). Pearson.

Chicago-viite (17. p.)

Schiffman, Leon G., ja Ramesh S Kumar Kumar. Consumer Behavior. 11th. Chennai: Pearson, 2016.

MLA-viite (9. p.)

Schiffman, Leon G., ja Ramesh S Kumar Kumar. Consumer Behavior. 11th. Pearson, 2016.