APA (7th ed.) Citation

Hawkins, D. I., & Mookerjee, A. M. (2015). Consumer Behavior: Building Marketing Strategy (12th.). Tata McGraw Hill.

Chicago Style (17th ed.) Citation

Hawkins, Del I., and Amit Mookerjee Mookerjee. Consumer Behavior: Building Marketing Strategy. 12th. New Delhi: Tata McGraw Hill, 2015.

MLA (9th ed.) Citation

Hawkins, Del I., and Amit Mookerjee Mookerjee. Consumer Behavior: Building Marketing Strategy. 12th. Tata McGraw Hill, 2015.