Cita APA (7a ed.)

Hawkins, D. I., & Mookerjee, A. M. (2015). Consumer Behavior: Building Marketing Strategy (12th.). Tata McGraw Hill.

Cita Chicago Style (17a ed.)

Hawkins, Del I., y Amit Mookerjee Mookerjee. Consumer Behavior: Building Marketing Strategy. 12th. New Delhi: Tata McGraw Hill, 2015.

Cita MLA (9a ed.)

Hawkins, Del I., y Amit Mookerjee Mookerjee. Consumer Behavior: Building Marketing Strategy. 12th. Tata McGraw Hill, 2015.