Ramaswamy, V. S. (1999). Marketing Management: Indian Context, Global Perspective (5th.). Tata McGraw Hill Education Private Limited.
Chicago-viite (17. p.)Ramaswamy, V S. Marketing Management: Indian Context, Global Perspective. 5th. New Delhi: Tata McGraw Hill Education Private Limited, 1999.
MLA-viite (9. p.)Ramaswamy, V S. Marketing Management: Indian Context, Global Perspective. 5th. Tata McGraw Hill Education Private Limited, 1999.
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