Cita APA (7th ed.)

Peter, P. j. (2013). Consumer Behavior and Marketing Strategy (7th.). Tata McGraw Hill Education Private Limited.

Cita Chicago (17th ed.)

Peter, Paul j. Consumer Behavior and Marketing Strategy. 7th. New delhi: Tata McGraw Hill Education Private Limited, 2013.

Cita MLA (9th ed.)

Peter, Paul j. Consumer Behavior and Marketing Strategy. 7th. Tata McGraw Hill Education Private Limited, 2013.