APA (7th ed.) Citation

Sumathi, S. (2008). Marketing Research and Consumer Behaviour (1st.). Vikas Publishing House PVT LTD.

Chicago Style (17th ed.) Citation

Sumathi, S. Marketing Research and Consumer Behaviour. 1st. Noida: Vikas Publishing House PVT LTD, 2008.

MLA (9th ed.) Citation

Sumathi, S. Marketing Research and Consumer Behaviour. 1st. Vikas Publishing House PVT LTD, 2008.

Warning: These citations may not always be 100% accurate.