Cita APA (7th ed.)

Sumathi, S. (2008). Marketing Research and Consumer Behaviour (1st.). Vikas Publishing House PVT LTD.

Cita Chicago (17th ed.)

Sumathi, S. Marketing Research and Consumer Behaviour. 1st. Noida: Vikas Publishing House PVT LTD, 2008.

Cita MLA (9th ed.)

Sumathi, S. Marketing Research and Consumer Behaviour. 1st. Vikas Publishing House PVT LTD, 2008.