Cita APA (7a ed.)

Sumathi, S. (2008). Marketing Research and Consumer Behaviour (1st.). Vikas Publishing House PVT LTD.

Cita Chicago Style (17a ed.)

Sumathi, S. Marketing Research and Consumer Behaviour. 1st. Noida: Vikas Publishing House PVT LTD, 2008.

Cita MLA (9a ed.)

Sumathi, S. Marketing Research and Consumer Behaviour. 1st. Vikas Publishing House PVT LTD, 2008.