Cita APA (7th ed.)

Shah, K. (2014). Advertising and Integrated Marketing Communications. McGraw Hill.

Cita Chicago (17th ed.)

Shah, Kruti. Advertising and Integrated Marketing Communications. New Delhi: McGraw Hill, 2014.

Cita MLA (9th ed.)

Shah, Kruti. Advertising and Integrated Marketing Communications. McGraw Hill, 2014.