Malhotra, N. K. (2016). Marketing Research (7th.). Pearson India education Services Pvt, Ltd.
Cita Chicago (17th ed.)Malhotra, Naresh K. Marketing Research. 7th. Delhi: Pearson India education Services Pvt, Ltd, 2016.
Cita MLA (9th ed.)Malhotra, Naresh K. Marketing Research. 7th. Pearson India education Services Pvt, Ltd, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.