Cita APA (7a ed.)

Aaker, D. A., & Day, G. S. (2011). Marketing Research (10th.). John Wiley & Sons.

Cita Chicago Style (17a ed.)

Aaker, David A., y George S. Day. Marketing Research. 10th. New Delhi: John Wiley & Sons, 2011.

Cita MLA (9a ed.)

Aaker, David A., y George S. Day. Marketing Research. 10th. John Wiley & Sons, 2011.