APA-viite (7. p.)

Aaker, D. A., & Day, G. S. (2011). Marketing Research (10th.). John Wiley & Sons.

Chicago-viite (17. p.)

Aaker, David A., ja George S. Day. Marketing Research. 10th. New Delhi: John Wiley & Sons, 2011.

MLA-viite (9. p.)

Aaker, David A., ja George S. Day. Marketing Research. 10th. John Wiley & Sons, 2011.