Cita APA

Aaker, D. A., & Day, G. S. (2011). Marketing Research (10th.). John Wiley & Sons.

Citación estilo Chicago

Aaker, David A., and George S. Day. Marketing Research. 10th. New Delhi: John Wiley & Sons, 2011.

Cita MLA

Aaker, David A., and George S. Day. Marketing Research. 10th. John Wiley & Sons, 2011.