Citazione Stile APA (7a Edizione)

Aaker, D. A., & Day, G. S. (2011). Marketing Research (10th.). John Wiley & Sons.

Citazione stile Chigago Style (17a edizione)

Aaker, David A., e George S. Day. Marketing Research. 10th. New Delhi: John Wiley & Sons, 2011.

Citatione MLA (9a ed.)

Aaker, David A., e George S. Day. Marketing Research. 10th. John Wiley & Sons, 2011.