Advertising and Promotion: An Integrating Marketing Communication Perspective

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Bibliographic Details
Main Author:	Belch, George E
Other Authors:	Belch, Michael A; Purni, Keyoor
Format:	Book
Language:	English
Published:	New Delhi McGraw Hill 2013
Edition:	9th ed.
Subjects:	Advertising
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NMIMS Bengaluru -

Holdings details from NMIMS Bengaluru -
Call Number:	659.1 BEL 659.1 BEL
Copy	Available Place a Hold Notes: Includes bibliographical references and index
Copy VBI-325/28-01-17	Available Place a Hold Notes: Includes bibliographical references and index