Advertising and Promotion: An Integrating Marketing Communication Perspective

Saved in:
Bibliographic Details
Main Author: Belch, George E
Other Authors: Belch, Michael A; Purni, Keyoor
Format: Book
Language:English
Published: New Delhi McGraw Hill 2013
Edition:9th ed.
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!