APA (7th ed.) Citation

Palmer, A. (2004). Introduction to Marketing. St. Lucie Press.

Chicago Style (17th ed.) Citation

Palmer, Adrian. Introduction to Marketing. Florida: St. Lucie Press, 2004.

MLA (9th ed.) Citation

Palmer, Adrian. Introduction to Marketing. St. Lucie Press, 2004.

Warning: These citations may not always be 100% accurate.