APA-referens (7:e uppl.)

Palmer, A. (2004). Introduction to Marketing. St. Lucie Press.

Chicago-referens (17:e uppl.)

Palmer, Adrian. Introduction to Marketing. Florida: St. Lucie Press, 2004.

MLA-referens (9:e uppl.)

Palmer, Adrian. Introduction to Marketing. St. Lucie Press, 2004.