Kumar, A. (2016). Marketing Management (3rd Edition.). Vikas Publishing House Pvt Ltd.
Chicago Style (17th ed.) CitationKumar, Arun. Marketing Management. 3rd Edition. New Delhi: Vikas Publishing House Pvt Ltd, 2016.
MLA (9th ed.) CitationKumar, Arun. Marketing Management. 3rd Edition. Vikas Publishing House Pvt Ltd, 2016.
Warning: These citations may not always be 100% accurate.