Cita APA (7th ed.)

Kumar, A. (2016). Marketing Management (3rd Edition.). Vikas Publishing House Pvt Ltd.

Cita Chicago (17th ed.)

Kumar, Arun. Marketing Management. 3rd Edition. New Delhi: Vikas Publishing House Pvt Ltd, 2016.

Cita MLA (9th ed.)

Kumar, Arun. Marketing Management. 3rd Edition. Vikas Publishing House Pvt Ltd, 2016.