Kumar, A. (2016). Marketing Management (3rd Edition.). Vikas Publishing House Pvt Ltd.
Chicago Style aipamenaKumar, Arun. Marketing Management. 3rd Edition. New Delhi: Vikas Publishing House Pvt Ltd, 2016.
MLA aipamenaKumar, Arun. Marketing Management. 3rd Edition. Vikas Publishing House Pvt Ltd, 2016.
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