Kumar, A. (2016). Marketing Management (3rd Edition.). Vikas Publishing House Pvt Ltd.
Style de citation Chicago (17e éd.)Kumar, Arun. Marketing Management. 3rd Edition. New Delhi: Vikas Publishing House Pvt Ltd, 2016.
Style de citation MLA (9e éd.)Kumar, Arun. Marketing Management. 3rd Edition. Vikas Publishing House Pvt Ltd, 2016.
Attention : ces citations peuvent ne pas être correctes à 100%.