Kumar, A. (2016). Marketing Management (3rd Edition.). Vikas Publishing House Pvt Ltd.
Citazione stile Chigago Style (17a edizione)Kumar, Arun. Marketing Management. 3rd Edition. New Delhi: Vikas Publishing House Pvt Ltd, 2016.
Citatione MLA (9a ed.)Kumar, Arun. Marketing Management. 3rd Edition. Vikas Publishing House Pvt Ltd, 2016.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.