Kumar, A. (2016). Marketing Management (3rd Edition.). Vikas Publishing House Pvt Ltd.
Chicago (17e ed.) BronvermeldingKumar, Arun. Marketing Management. 3rd Edition. New Delhi: Vikas Publishing House Pvt Ltd, 2016.
MLA (9e ed.) BronvermeldingKumar, Arun. Marketing Management. 3rd Edition. Vikas Publishing House Pvt Ltd, 2016.
Let op: Deze citaties zijn niet altijd 100% accuraat.