SHETH JAGDISH N. (1987). BRINGING INNOVATION TO MARKET HOW TO BREAK CORPORATE AND CUSTOMERS BARRIERS. JOHN WILEY AND SONS.
Chicago-Zitierstil (17. Ausg.)SHETH JAGDISH N. BRINGING INNOVATION TO MARKET HOW TO BREAK CORPORATE AND CUSTOMERS BARRIERS. NEW YORK: JOHN WILEY AND SONS, 1987.
MLA-Zitierstil (9. Ausg.)SHETH JAGDISH N. BRINGING INNOVATION TO MARKET HOW TO BREAK CORPORATE AND CUSTOMERS BARRIERS. JOHN WILEY AND SONS, 1987.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.