SHETH JAGDISH N. (1987). BRINGING INNOVATION TO MARKET HOW TO BREAK CORPORATE AND CUSTOMERS BARRIERS. JOHN WILEY AND SONS.
Citação norma ChicagoSHETH JAGDISH N. BRINGING INNOVATION TO MARKET HOW TO BREAK CORPORATE AND CUSTOMERS BARRIERS. NEW YORK: JOHN WILEY AND SONS, 1987.
Citação norma MLASHETH JAGDISH N. BRINGING INNOVATION TO MARKET HOW TO BREAK CORPORATE AND CUSTOMERS BARRIERS. JOHN WILEY AND SONS, 1987.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.