LILIEN GARY L. (1983). MARKETING DECISION MAKING. HARPER & ROW , PUBLISHERS.
Cita Chicago (17th ed.)LILIEN GARY L. MARKETING DECISION MAKING. NEW YORK: HARPER & ROW , PUBLISHERS, 1983.
Cita MLA (9th ed.)LILIEN GARY L. MARKETING DECISION MAKING. HARPER & ROW , PUBLISHERS, 1983.
Atenció: Aquestes cites poden no estar 100% correctes.