LILIEN GARY L. (1983). MARKETING DECISION MAKING. HARPER & ROW , PUBLISHERS.
Cita Chicago Style (17a ed.)LILIEN GARY L. MARKETING DECISION MAKING. NEW YORK: HARPER & ROW , PUBLISHERS, 1983.
Cita MLA (9a ed.)LILIEN GARY L. MARKETING DECISION MAKING. HARPER & ROW , PUBLISHERS, 1983.
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