LAL RAJIV. (2005). MARKETING MANAGEMENT: TEXT AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.
Chicago Style (17th ed.) CitationLAL RAJIV. MARKETING MANAGEMENT: TEXT AND CASES. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2005.
MLA (9th ed.) CitationLAL RAJIV. MARKETING MANAGEMENT: TEXT AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2005.
Warning: These citations may not always be 100% accurate.