Cita APA (7th ed.)

HARVARD BUSINESS REVIEW. (1963). MARKETING PLANNING & STRATEGY: PART. II. HARVARD BUSINESS REVIEW.

Cita Chicago (17th ed.)

HARVARD BUSINESS REVIEW. MARKETING PLANNING & STRATEGY: PART. II. BOSTON: HARVARD BUSINESS REVIEW, 1963.

Cita MLA (9th ed.)

HARVARD BUSINESS REVIEW. MARKETING PLANNING & STRATEGY: PART. II. HARVARD BUSINESS REVIEW, 1963.