Parente, D. (2006). Advertising Campaign Strategy (6th ed.). Thomson Higher Education.
Chicago Style (17th ed.) CitationParente, Donald. Advertising Campaign Strategy. 6th ed. USA: Thomson Higher Education, 2006.
MLA (9th ed.) CitationParente, Donald. Advertising Campaign Strategy. 6th ed. Thomson Higher Education, 2006.
Warning: These citations may not always be 100% accurate.